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Trade fairs and exhibitions are of importance for the commercial world of today. They can offer exporters an excellent opportunity to display what they have for sale, to make personal contacts with the potential customers, and to make a kind of market analysis quickly and easily. They are also a way of advertising and sales - promotion. International trade fairs and exhibitions fall mainly into two categories: specialized ones, focusing on products of particular industry or group of industries, and general ones, covering different fields from highly specialized sophisticated machinery or equipment and high-tech products to items of day-to-day consumer goods. In recent years, business information exhibitions have gained recognition too.