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A fair or an exhibition is always an event which attracts a lot of businessmen as well as the general public. The former are attracted to these events due to their professional interest and the desire to be updated on the progress in their field of business, while the latter are keen on forming an idea of the latest developments in
the consumer goods range. As for the exhibitors they are interested in showing the best they can offer or try to give the visitors an opportunity to take a glance at their country‘s way of life and tourist attractions. At many exhibitions one can find stands and stalls selling all kinds of goods and exhibits to the willing visitors. The messages to be conveyed by the exhibitions and the mottos under which they are held vary enormously, but the keynote remains:
it is peace and progress through trade and economic cooper ation.