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Marketing
There are four principal controllable factors that provide the most effective choice for the consumer - the Four P's or the marketing mix: product, price, place and promotion.
Promotion means all of those activities that go into telling consumers about the product and trying to persuade consumers to buy it. These include advertising, in-store displays, sales, coupons, and games. Promotion also includes various kinds of personal selling. When salesclerks in a store help you select an item, they are promoting the product. Promotion also includes offering products door to door, on television, or over the telephone.
Place refers to where the product or service is sold. Marketers want to place goods where buyers will find them most conveniently. Place means both the location of offices and stores and the location of goods within a store. Fast-food stands and auto dealerships are located on major highways. Real estate and law offices are usually found in a city or town's business district. Shoe stores, dress shops, and department stores may be located in downtown shopping areas or malls.